Just the thought of tearing into a thick, meaty research project is enough to make me salivate. What do I mean by a meaty project? Well, it typically involves one or more of the following:
The Olinger Group Blog
Welcome to The Olinger Group Blog.
Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.
“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.
I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.
No two IDIs are the same, but there is one constant truth. You have to be ready for anything. And I do mean anything!
The best market researchers speak four languages: 1) Business, 2) Consumer, 3) Marketing Scientist, and 4) Story. We translate constantly, and often speak two or more languages at the same time.
The custom-made Brooks Brothers suits that were big enough to swim in? The Allen Edmonds wingtips that swallowed my feet? An entire wardrobe that I hid behind for years? GONE!! All of it. Every...
There are no two ways around it – securing sensitive data is a beast of a legal requirement for anyone conducting market research.
If you know me, then you know I will always say ‘yes’ to coffee (and the answer to ‘cream or sugar’ is always ‘never’!). But caffeine intake habits aside, ‘coffee’ is synonymous with talking.
One of the best parts of New Orleans culture has become my favorite, never-fail, go-to market research tool.