The Olinger Group Blog

Welcome to The Olinger Group Blog.

1808, 2022
Tearing Into Meaty Projects

Tearing Into Meaty Projects

August 18th, 2022

Just the thought of tearing into a thick, meaty research project is enough to make me salivate. What do I mean by a meaty project? Well, it typically involves one or more of the following:

408, 2022
I Fell Into A Great Career

I Fell Into A Great Career

August 4th, 2022

Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.

2807, 2022
A Recipe for Success

A Recipe for Success

July 28th, 2022

“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.

2107, 2022
Play Hard, Score Big

Play Hard, Score Big

July 21st, 2022

I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.

707, 2022
Being an Authentic Person and a Human Computer

Being an Authentic Person and a Human Computer

July 7th, 2022

No two IDIs are the same, but there is one constant truth. You have to be ready for anything. And I do mean anything!

3006, 2022
I Speak Story

I Speak Story

June 30th, 2022

The best market researchers speak four languages: 1) Business, 2) Consumer, 3) Marketing Scientist, and 4) Story. We translate constantly, and often speak two or more languages at the same time.

1606, 2022
Returning The Favor

Returning The Favor

June 16th, 2022

The custom-made Brooks Brothers suits that were big enough to swim in? The Allen Edmonds wingtips that swallowed my feet? An entire wardrobe that I hid behind for years? GONE!! All of it. Every...

906, 2022
Managing The Legal Beast

Managing The Legal Beast

June 9th, 2022

There are no two ways around it – securing sensitive data is a beast of a legal requirement for anyone conducting market research.

206, 2022
Let’s Get Coffee …

Let’s Get Coffee …

June 2nd, 2022

If you know me, then you know I will always say ‘yes’ to coffee (and the answer to ‘cream or sugar’ is always ‘never’!). But caffeine intake habits aside, ‘coffee’ is synonymous with talking.

2605, 2022
Breaking Bread

Breaking Bread

May 26th, 2022

One of the best parts of New Orleans culture has become my favorite, never-fail, go-to market research tool.

Research. Rethink. Regroup.
With The Olinger Group