To my son, it was just fun and games. But to me and my coworkers, it was validation of an excitingLive Well™ insight and marketing opportunity we recently uncovered.

Want to know a secret? It’s one that all mothers everywhere know and feel at a cellular level, but they can’t say it out loud because it might make them sound like a bad mother.

I recently moderated my first in-person focus group in nearly three years, and it was every bit as wonderful as I remember! I love the energy and interaction of talking to people face to face.

One pet was deathly afraid of my hair, so I had to pull it back in a ponytail. Another wanted to eat it, and he gave me a friendly chomping. Ethnography studies are always fun and unpredictable.

I walked like Gucci, learned how to reduce analysis time by 80%, and was interviewed as an industry expert at the Qualitative Research Consultants Association Conference last month. It was great!

Sometimes friends say: ‘Oh, I could be a moderator like you. I love to ask questions.’ I always smile because I get it; this job is fun! But there is definitely more to it than meets the eye.