The Olinger Group Blog

Welcome to The Olinger Group Blog.

703, 2024
3 Things Barbie Got Right

3 Things Barbie Got Right

March 7th, 2024

As I’m writing this the Oscars have yet to air and my anticipation of Ryan Gosling gracing the stage with “I’m Just Ken” is building inside my chest. All the feelings come rushing back giving...

102, 2024
Predicting the future

Predicting the future

February 1st, 2024

I’m a numbers guy. Always have been. I’m also very curious. Learning how to skillfully combine those two traits has enabled me to make many accurate predictions about the future.

2601, 2024
AI doesn’t threaten my job; it increases my value

AI doesn’t threaten my job; it increases my value

January 26th, 2024

My work “best friend” does more than 50% of my tasks and helps me complete more than 60% more work every week. I am excited to see how much more I can make it do.

1801, 2024
Priorities are Independent of Cost

Priorities are Independent of Cost

January 18th, 2024

A plane ticket has a price tag. Dining at the pub in Northern Ireland that your great-grandfather founded when your grandma was a wee little thing doesn’t.

1101, 2024
Owning our Superpowers

Owning our Superpowers

January 11th, 2024

It’s a new year, and we have a new CEO. Importantly, though – and I can’t stress this enough – The Olinger Group is the same as we were this time last year. Only better. Much, much better.

1412, 2023
Battlefields, Nostalgia, and a Marketing Goldmine

Battlefields, Nostalgia, and a Marketing Goldmine

December 14th, 2023

To my son, it was just fun and games. But to me and my coworkers, it was validation of an excitingLive Well™ insight and marketing opportunity we recently uncovered.

712, 2023
New Today; Expected Tomorrow

New Today; Expected Tomorrow

December 7th, 2023

As the new CEO of The Olinger Group, it is my honor to embrace a legacy, provide a seamless transition for our clients, and move the business and industry forward.

3011, 2023
Here We Grow!

Here We Grow!

November 30th, 2023

Have you heard the news? I’m stepping down as CEO of The Olinger Group to be a Business Growth Coach. I am following my passion for helping entrepreneurs and business owners grow their companies.

211, 2023
I Didn’t Plan To Quiet Quit

I Didn’t Plan To Quiet Quit

November 2nd, 2023

I highly recommend a brand I seldom use anymore. This is a story of quiet quitting a great brand.

2610, 2023
Attract Your Tribe

Attract Your Tribe

October 26th, 2023

Consumers are actively searching for and supporting their tribe. Brands that create and grow authentic tribes that help people live as close to their aspirational selves as possible are winning.

Research. Rethink. Regroup.
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