We surveyed 1,000 American luxury brand enthusiasts aged 18 to 75 to get answers to the questions brands want to know.

In our report, you'll discover:

  • Which groups consider themselves trendsetters
  • The luxury brands that resonate across
    cultural lines
  • Which consumers are sports buffs, luxury
    travelers & more
Download this guide to learn all this and more.

You’ll find our insights here.

Get smart. Get the study.

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Does where you're from determine who you wear?

Discover how consumer preferences are similar or different across ethnic lines to provide data-driven insight to your marketing initiatives.

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The Olinger Group provides insights for Fortune 1000 companies since 1994.