Are You Gambling with Player Retention?

Forget Luck. It takes knowledge to win.

Some casinos experience customer or player churn up to 90%. Still, most do little or nothing about it. Instead, they choose to pay the high costs to constantly acquire new players.

This free ebook from The Olinger Group was designed to give casino marketers insights into how to recruit new players while retaining your existing ones.

You’ll learn:

  • Focusing on why players defect is tantamount to “closing the barn door after the horse is out”
  • Defection, defectors, and the difference
  • How to create a lifetime customer model that will set you up for success

Get smart. Get the ebook.



Download your copy of Understanding Player Churn - A Luxury Brand Casino Case Study