The Olinger Group Blog

Welcome to The Olinger Group Blog.

New Shoes. New Me.

New Shoes. New Me.

I recently walked a mile in our clients’ shoes, and it was very enlightening.

A Recipe for Success

A Recipe for Success

“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.

Let’s Get Coffee …

Let’s Get Coffee …

If you know me, then you know I will always say ‘yes’ to coffee (and the answer to ‘cream or sugar’ is always ‘never’!). But caffeine intake habits aside, ‘coffee’ is synonymous with talking.

Finding our North Star: Holding onto humanity in research

Finding our North Star: Holding onto humanity in research

His cancer was so advanced that speaking more than one or two words at a time was difficult. But he persisted, determined to share his journey within the hour allotted for the in-depth interview...

Calling Martini Drinkers & Luxury Thinkers

Calling Martini Drinkers & Luxury Thinkers

Which 5-star hotel amenity is most important to you? Do you splurge on martinis at the hotel bar or spend big on one-of-a-kind experiences when you travel? Which brands of in-room amenities have...

Research. Rethink. Regroup.
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