Ditch The “VS”
Scientific data vs. human behavior. Objective vs. subjective responses. Let’s ditch the “vs,” shall we? These two things don’t compete. Instead, they support and enhance each other.
Welcome to The Olinger Group Blog.
September 14th, 2023
Scientific data vs. human behavior. Objective vs. subjective responses. Let’s ditch the “vs,” shall we? These two things don’t compete. Instead, they support and enhance each other.
September 7th, 2023
A Live Well™ summer combines the best of what you love, what you value, and what you want most out of life. It’s a trifecta for the participants and a golden opportunity for brands.
August 31st, 2023
I recently moderated my first in-person focus group in nearly three years, and it was every bit as wonderful as I remember! I love the energy and interaction of talking to people face to face.
August 17th, 2023
I won’t say the transition from Project Manager to Client Solutions was easy, but it was a natural progression for me. And it really benefits our clients.
August 10th, 2023
There is a new doctor in the house. Jim Harper, our Quantitative Research Director, recently received his Doctor of Business Administration in Marketing.
August 3rd, 2023
One thing was abundantly clear at the three U.S. Quirks market research conferences this year – Winning brands are embracing the Live Well™ mindset, even if they don’t know the term. Yet.
July 27th, 2023
Meet Stu Cohen, The Olinger Group’s new Vice President of Client Solutions.
July 6th, 2023
AI (Artificial Intelligence) is like the new walk-on player who slam dunks alley-oops and makes the whole crowd go wild. Everyone loves him, but he is not the most important player on the team.
June 15th, 2023
One pet was deathly afraid of my hair, so I had to pull it back in a ponytail. Another wanted to eat it, and he gave me a friendly chomping. Ethnography studies are always fun and unpredictable.
June 1st, 2023
Utility is the expectation. Promise is the motivator. One gets you to the starting line, the other gets you on the market share winner’s podium.
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