The Olinger Group Blog

Welcome to The Olinger Group Blog.

1711, 2022
Q & A With New Director of Sales

Q & A With New Director of Sales

November 17th, 2022

Meet Michael Vasquez, The Olinger Group’s new Director of Sales.

1011, 2022
New Shoes. New Me.

New Shoes. New Me.

November 10th, 2022

I recently walked a mile in our clients’ shoes, and it was very enlightening.

2010, 2022
Feed Your Soul

Feed Your Soul

October 20th, 2022

Whether I am snorkeling in crystal clear Caribbean waters, seeing the sights in New York City, or backpacking 210 miles from Yosemite National Park to Mt. Whitney, vacations keep me sane and...

1310, 2022
Coolest. Job. Ever.

Coolest. Job. Ever.

October 13th, 2022

The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?

610, 2022
Finding the “Why”

Finding the “Why”

October 6th, 2022

People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.

2909, 2022
Q&A with new Qualitative Research Director

Q&A with new Qualitative Research Director

September 29th, 2022

Meet Lisa Harrison, The Olinger Group’s new Qualitative Research Director.

2209, 2022
Celebrate, Rest, Repeat

Celebrate, Rest, Repeat

September 22nd, 2022

Monday mornings are always tough, but at 8 a.m. on Monday, Sept. 12, we had to be wide awake, fully caffeinated, and 100% on top of our game. It was ISO 27K audit day.

1509, 2022
Defining the Luxury Traveler

Defining the Luxury Traveler

September 15th, 2022

I love it when a research study reveals something unexpected, and our U.S. Luxury Travelers Study 2022 did just that!

109, 2022
In Their Own Words

In Their Own Words

September 1st, 2022

If a picture is worth a thousand words, then a video is worth a million. It combines images and words with emotion and vulnerability to tell a powerful story that resonates with its audience. Want...

2508, 2022
In-person Qualitative “Rules” Have Changed

In-person Qualitative “Rules” Have Changed

August 25th, 2022

It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.

Research. Rethink. Regroup.
With The Olinger Group