The Olinger Group Blog

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Ditch The “VS”

Ditch The “VS”

Scientific data vs. human behavior. Objective vs. subjective responses. Let’s ditch the “vs,” shall we? These two things don’t compete. Instead, they support and enhance each other.

Moderator / Plate Spinner – It’s The Same Thing

Moderator / Plate Spinner – It’s The Same Thing

Sometimes friends say: ‘Oh, I could be a moderator like you. I love to ask questions.’ I always smile because I get it; this job is fun! But there is definitely more to it than meets the eye.

Recruiting for In-Person Research in a Sort-of-Post COVID World

Recruiting for In-Person Research in a Sort-of-Post COVID World

While the jury is still out as to whether COVID is on its way out, luxury retail brands are over it already. They want to know if the world is finally ready to get out of their sweatpants. And, if...

Research. Rethink. Regroup.
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