‘Wow, you captured some great information in this qualitative study. Can you quantify that for us?’

Would you ignore 96% of respondents and base a major strategic move on a single open-ended comment from one person?

Market research isn’t just getting answers. In fact, it’s 50% asking the right questions. At The Olinger Group, we can help you ask the right questions, but I’m going to quote a little Jerry McGuire...