It’s a new year, and we have a new CEO. Importantly, though – and I can’t stress this enough – The Olinger Group is the same as we were this time last year. Only better. Much, much better.

The IT security climate has changed dramatically, and our decision in 2017 to become ISO 27001 certified is paying off! Our proactive efforts have put us in an enviable, strategic position.

Back in the day, all the cool and impressive people rocked polo shirts with a small crocodile logo. Now they wear whatever they want because they are rocking authenticity.

When brands authentically meet consumers where they are in their Live Well™ space, demographic differences become irrelevant, and huge business opportunities open up.

That time when a bottle of dish soap was more valuable than a designer coat.

The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?

It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.

No two IDIs are the same, but there is one constant truth. You have to be ready for anything. And I do mean anything!

One of the best parts of New Orleans culture has become my favorite, never-fail, go-to market research tool.

While the jury is still out as to whether COVID is on its way out, luxury retail brands are over it already. They want to know if the world is finally ready to get out of their sweatpants. And, if...