The Olinger Group Blog

Welcome to The Olinger Group Blog.

Guilty Until Proven Human

Guilty Until Proven Human

Bots are a nuisance that corrupt data and skew market research results. They are increasingly sophisticated and sneaky, so we have become increasingly vigilant.

Learning the Ropes: Social Media’s Role in Luxury Travel

Learning the Ropes: Social Media’s Role in Luxury Travel

What do first-generation college students and luxury travelers have in common? More than you might think.

Luxury Travel: Less About Income, More About Mindset

Luxury Travel: Less About Income, More About Mindset

If they look like a luxury traveler, act like a luxury traveler, and spend money like a luxury traveler, then why not target them?

Finding the “Why”

Finding the “Why”

People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.

Research. Rethink. Regroup.
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