As the new CEO of The Olinger Group, it is my honor to embrace a legacy, provide a seamless transition for our clients, and move the business and industry forward.

Consumers are actively searching for and supporting their tribe. Brands that create and grow authentic tribes that help people live as close to their aspirational selves as possible are winning.

AI (Artificial Intelligence) is like the new walk-on player who slam dunks alley-oops and makes the whole crowd go wild. Everyone loves him, but he is not the most important player on the team.

Utility is the expectation. Promise is the motivator. One gets you to the starting line, the other gets you on the market share winner’s podium.

My key takeaway from the Quirks LA conference last month is that brands really want to understand their customers better, and our Living Well lens is uniquely qualified to help them do that.

Today’s consumers are forcing brands to come to them by supporting their lifestyles and goals. That is a hard transition for many brands.