A Live Well™ summer combines the best of what you love, what you value, and what you want most out of life. It’s a trifecta for the participants and a golden opportunity for brands.

That time when a bottle of dish soap was more valuable than a designer coat.

Today’s consumers are forcing brands to come to them by supporting their lifestyles and goals. That is a hard transition for many brands.

I recently walked a mile in our clients’ shoes, and it was very enlightening.

The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?

The best market researchers speak four languages: 1) Business, 2) Consumer, 3) Marketing Scientist, and 4) Story. We translate constantly, and often speak two or more languages at the same time.