A Live Well™ summer combines the best of what you love, what you value, and what you want most out of life. It’s a trifecta for the participants and a golden opportunity for brands.
Summer:
(noun)
Period between Memorial Day and Labor Day. Typically involves sun, fun, travel, and family time.
Live Well™:
(verb)
Living as close to your aspirational self as possible.
Live Well summer:
(exclamation)
Bringing the two together in a way that guarantees cherished memories.
Live Well opportunity:
Brands that can authentically position themselves in the center of a Live Well summer (or any other season, event, or experience) will be golden.
Just think about one of your favorite memories from this past summer.
- Why did you go to that restaurant?
- Why did you fly that airline?
- Why did you wear that shirt?
Each of those brands appealed to you, and some (and perhaps a lot) of that appeal was at an unconscious level.
OK, now switch perspectives. If you, as a company or marketing manager, can appeal to consumers at both a conscious and unconscious level, you are in! You are helping your customers live well, and they will thank you for it by supporting your brand.
To get your creative juices flowing, The Olinger Group’s leadership team is sharing highlights of their 2023 Live Well summer. As you read our memories, think of your own and try to determine where your brand naturally fits.
Live Well Summer Stories
Jude Olinger, CEO
Some of my best summer memories are eating outdoors and soaking up the evening air with good friends in Europe. The meals were simple and delicious, and the slow pace was luxurious.
Chanttel Allen, Managing Director
Leading up to any trip, my husband and I really enjoy the exercise of learning all about the culture, food, etc. It’s like going on a vacation before the vacation. So, when we traveled to the wine country in France, we were ready!
Michael Vasquez, Executive VP of Client Solutions
Swimming, boating, fireworks, board games, roller coasters, and grandparents. And, most importantly, one very happy little girl.
Jim Harper, Research Director
Beach week with the whole family is an adventure, even if it is just relaxing and enjoying our time together. Of course, I always make time for golf!
You can read more about our Live Well summer adventures here. And while you are there, be sure to download our new 2023 Live Well Insights Report.
Now it is your turn. How did you spend your Live Well summer?
