Want to know a secret? It’s one that all mothers everywhere know and feel at a cellular level, but they can’t say it out loud because it might make them sound like a bad mother.

I recently moderated my first in-person focus group in nearly three years, and it was every bit as wonderful as I remember! I love the energy and interaction of talking to people face to face.

One pet was deathly afraid of my hair, so I had to pull it back in a ponytail. Another wanted to eat it, and he gave me a friendly chomping. Ethnography studies are always fun and unpredictable.

I walked like Gucci, learned how to reduce analysis time by 80%, and was interviewed as an industry expert at the Qualitative Research Consultants Association Conference last month. It was great!

Meet Lisa Harrison, The Olinger Group’s new Qualitative Research Director.

It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.