The Olinger Group Blog

Welcome to The Olinger Group Blog.

2809, 2023
Struggle of the Juggle

Struggle of the Juggle

September 28th, 2023

Want to know a secret? It’s one that all mothers everywhere know and feel at a cellular level, but they can’t say it out loud because it might make them sound like a bad mother.

3108, 2023
Face-to-Face Again!

Face-to-Face Again!

August 31st, 2023

I recently moderated my first in-person focus group in nearly three years, and it was every bit as wonderful as I remember! I love the energy and interaction of talking to people face to face.

1506, 2023
Ethnos with Pet Owners

Ethnos with Pet Owners

June 15th, 2023

One pet was deathly afraid of my hair, so I had to pull it back in a ponytail. Another wanted to eat it, and he gave me a friendly chomping. Ethnography studies are always fun and unpredictable.

2004, 2023
Walk Like Gucci

Walk Like Gucci

April 20th, 2023

I walked like Gucci, learned how to reduce analysis time by 80%, and was interviewed as an industry expert at the Qualitative Research Consultants Association Conference last month. It was great!

2909, 2022
Q&A With New Qualitative Research Director

Q&A With New Qualitative Research Director

September 29th, 2022

Meet Lisa Harrison, The Olinger Group’s new Qualitative Research Director.

2508, 2022
In-person Qualitative “Rules” Have Changed

In-person Qualitative “Rules” Have Changed

August 25th, 2022

It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.

Research. Rethink. Regroup.
With The Olinger Group