I highly recommend a brand I seldom use anymore. This is a story of quiet quitting a great brand.

Zoom is great, and I still use it nearly every day. But let’s be honest, there is no substitute for meeting someone in person. We all crave and respond best to face-to-face connections.

It’s a WIIFM conundrum. The Olinger Group (TOG) runs all market research insights through a Living Well lens. Why does that matter? What’s in it for me? And what’s in it for you and your customers?

Whether I am snorkeling in crystal clear Caribbean waters, seeing the sights in New York City, or backpacking 210 miles from Yosemite National Park to Mt. Whitney, vacations keep me sane and...

Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.

I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.

There are no two ways around it – securing sensitive data is a beast of a legal requirement for anyone conducting market research.

We met at a market research conference in Las Vegas and talked about football (Go Saints!). We stayed in touch, connecting occasionally to chat about sports, life, and work. About five years after we...

Market research isn’t just getting answers. In fact, it’s 50% asking the right questions. At The Olinger Group, we can help you ask the right questions, but I’m going to quote a little Jerry McGuire...