It’s a WIIFM conundrum. The Olinger Group (TOG) runs all market research insights through a Living Well lens. Why does that matter? What’s in it for me? And what’s in it for you and your customers?
As TOG Sales Manager, I have been giving these questions and others a lot of thought. While I absolutely want to live well on a personal level, how do I convey that concept to my clients? What is the best way to explain how valuable the Living Well lens is and give my clients the perspective they need on this change in direction?
Be a good friend
It’s funny, but I keep thinking about the children’s TV series, “If you give a mouse a cookie.” (It’s one of my daughter’s favorite shows, which means I watch it frequently.) More specifically, though, I am thinking about a song the characters in the series like to sing.
“Good friends have good friends, so be a good friend.” (Bonus points if you just sang that song in your head.)
It’s so simple, and yet so true. Who do you go to when you need someone you can trust? When you want to get past something? When you want to laugh?
We go to our friends. Good friends help us live well.
So, the way I look at it is this: How do you be a good friend to your customers?
(The “If you give a mouse a cookie” children’s series is based on a book by the same name.
The book was written by Laura Numeroff and illustrated by Felicia Bond.)
Win / Win / Win
The TOG Living Well lens helps us all be good friends. Or, in business parlance, it helps everyone win. That’s us, you, and your customers, in case you were wondering.
In sales, it can be easy to simply focus on the numbers you need to hit. But if I focus on the numbers, I lose track of the human. I lose track of what is really important. So, instead, I focus on being a friend and helping people (a.k.a. you).
I help you:
- Find solutions to your business problems
- Have a good experience at work
- Learn valuable insights about your customers and what makes their world go round
In turn, you can use those insights to help your customers:
- Find solutions to their problems
- Have good experiences – big or small
- Live their authentic lives
When your customers feel heard and appreciate your friendship, they:
- Are loyal to your brand
- Become powerful, authentic brand ambassadors
- Help you succeed
So, why does the TOG Live Well lens matter? Because it helps us all be good friends, prosper, and grow.
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