A plane ticket has a price tag. Dining at the pub in Northern Ireland that your great-grandfather founded when your grandma was a wee little thing doesn’t.

A Live Well™ summer combines the best of what you love, what you value, and what you want most out of life. It’s a trifecta for the participants and a golden opportunity for brands.

There is a new doctor in the house. Jim Harper, our Quantitative Research Director, recently received his Doctor of Business Administration in Marketing.

One thing was abundantly clear at the three U.S. Quirks market research conferences this year – Winning brands are embracing the Live Well™ mindset, even if they don’t know the term. Yet.

Meet Stu Cohen, The Olinger Group’s new Vice President of Client Solutions.

Here is the hard truth: Consumers are never going to approach a brand and say, “You help me live well.” But they will absolutely quiet quit a brand that doesn’t do just that.