Meet Stu Cohen, The Olinger Group’s new Vice President of Client Solutions.

AI (Artificial Intelligence) is like the new walk-on player who slam dunks alley-oops and makes the whole crowd go wild. Everyone loves him, but he is not the most important player on the team.

Utility is the expectation. Promise is the motivator. One gets you to the starting line, the other gets you on the market share winner’s podium.

My key takeaway from the Quirks LA conference last month is that brands really want to understand their customers better, and our Living Well lens is uniquely qualified to help them do that.

That time when a bottle of dish soap was more valuable than a designer coat.

It’s a WIIFM conundrum. The Olinger Group (TOG) runs all market research insights through a Living Well lens. Why does that matter? What’s in it for me? And what’s in it for you and your customers?

Today’s consumers are forcing brands to come to them by supporting their lifestyles and goals. That is a hard transition for many brands.

The Olinger Group (TOG) executives Jude Olinger and Chanttel Allen riffed off each other in a fast-paced conversation about how the company’s change in direction in 2022 impacts everyone it touches.