The Olinger Group Blog

Welcome to The Olinger Group Blog.

102, 2024
Predicting the future

Predicting the future

February 1st, 2024

I’m a numbers guy. Always have been. I’m also very curious. Learning how to skillfully combine those two traits has enabled me to make many accurate predictions about the future.

1801, 2024
Priorities are Independent of Cost

Priorities are Independent of Cost

January 18th, 2024

A plane ticket has a price tag. Dining at the pub in Northern Ireland that your great-grandfather founded when your grandma was a wee little thing doesn’t.

1101, 2024
Owning our Superpowers

Owning our Superpowers

January 11th, 2024

It’s a new year, and we have a new CEO. Importantly, though – and I can’t stress this enough – The Olinger Group is the same as we were this time last year. Only better. Much, much better.

712, 2023
New Today; Expected Tomorrow

New Today; Expected Tomorrow

December 7th, 2023

As the new CEO of The Olinger Group, it is my honor to embrace a legacy, provide a seamless transition for our clients, and move the business and industry forward.

3011, 2023
Here We Grow!

Here We Grow!

November 30th, 2023

Have you heard the news? I’m stepping down as CEO of The Olinger Group to be a Business Growth Coach. I am following my passion for helping entrepreneurs and business owners grow their companies.

2610, 2023
Attract Your Tribe

Attract Your Tribe

October 26th, 2023

Consumers are actively searching for and supporting their tribe. Brands that create and grow authentic tribes that help people live as close to their aspirational selves as possible are winning.

510, 2023
Elevating Data Security: The Olinger Group & ISO 27K

Elevating Data Security: The Olinger Group & ISO 27K

October 5th, 2023

The IT security climate has changed dramatically, and our decision in 2017 to become ISO 27001 certified is paying off! Our proactive efforts have put us in an enviable, strategic position.

1409, 2023
Ditch The “VS”

Ditch The “VS”

September 14th, 2023

Scientific data vs. human behavior. Objective vs. subjective responses. Let’s ditch the “vs,” shall we? These two things don’t compete. Instead, they support and enhance each other.

3108, 2023
Face-to-Face Again!

Face-to-Face Again!

August 31st, 2023

I recently moderated my first in-person focus group in nearly three years, and it was every bit as wonderful as I remember! I love the energy and interaction of talking to people face to face.

1008, 2023
Is There A (DBA) Doctor In The House?

Is There A (DBA) Doctor In The House?

August 10th, 2023

There is a new doctor in the house. Jim Harper, our Quantitative Research Director, recently received his Doctor of Business Administration in Marketing.

Research. Rethink. Regroup.
With The Olinger Group