New Shoes. New Me.
I recently walked a mile in our clients’ shoes, and it was very enlightening.
Welcome to The Olinger Group Blog.
November 10th, 2022
I recently walked a mile in our clients’ shoes, and it was very enlightening.
October 13th, 2022
The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?
October 6th, 2022
People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.
September 15th, 2022
I love it when a research study reveals something unexpected, and our U.S. Luxury Travelers Study 2022 did just that!
August 4th, 2022
Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.
July 28th, 2022
“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.
July 21st, 2022
I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.
June 16th, 2022
The custom-made Brooks Brothers suits that were big enough to swim in? The Allen Edmonds wingtips that swallowed my feet? An entire wardrobe that I hid behind for years? GONE!! All of it. Every...
June 9th, 2022
There are no two ways around it – securing sensitive data is a beast of a legal requirement for anyone conducting market research.
May 5th, 2022
We met at a market research conference in Las Vegas and talked about football (Go Saints!). We stayed in touch, connecting occasionally to chat about sports, life, and work. About five years after we...
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