Coolest. Job. Ever.
The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?
Finding the “Why”
People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.
Defining the Luxury Traveler
I love it when a research study reveals something unexpected, and our U.S. Luxury Travelers Study 2022 did just that!
I Fell Into A Great Career
Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.
A Recipe for Success
“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.
Play Hard, Score Big
I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.
Returning The Favor
The custom-made Brooks Brothers suits that were big enough to swim in? The Allen Edmonds wingtips that swallowed my feet? An entire wardrobe that I hid behind for years? GONE!! All of it. Every...
Managing The Legal Beast
There are no two ways around it – securing sensitive data is a beast of a legal requirement for anyone conducting market research.
Replace Pitches with Conversations
We met at a market research conference in Las Vegas and talked about football (Go Saints!). We stayed in touch, connecting occasionally to chat about sports, life, and work. About five years after we...