My key takeaway from the Quirks LA conference last month is that brands really want to understand their customers better, and our Living Well lens is uniquely qualified to help them do that.

That time when a bottle of dish soap was more valuable than a designer coat.

It’s a WIIFM conundrum. The Olinger Group (TOG) runs all market research insights through a Living Well lens. Why does that matter? What’s in it for me? And what’s in it for you and your customers?

Today’s consumers are forcing brands to come to them by supporting their lifestyles and goals. That is a hard transition for many brands.

Sometimes friends say: ‘Oh, I could be a moderator like you. I love to ask questions.’ I always smile because I get it; this job is fun! But there is definitely more to it than meets the eye.

Coming out of COVID, many people did a self-reflection and took the opportunity to change some core elements of their lives. Here at The Olinger Group (TOG), we did the same thing.

What do first-generation college students and luxury travelers have in common? More than you might think.

The Olinger Group (TOG) executives Jude Olinger and Chanttel Allen riffed off each other in a fast-paced conversation about how the company’s change in direction in 2022 impacts everyone it touches.

If they look like a luxury traveler, act like a luxury traveler, and spend money like a luxury traveler, then why not target them?

Meet Michael Vasquez, The Olinger Group’s new Director of Sales.