In-person Qualitative “Rules” Have Changed
It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.
Welcome to The Olinger Group Blog.
August 25th, 2022
It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.
August 18th, 2022
Just the thought of tearing into a thick, meaty research project is enough to make me salivate. What do I mean by a meaty project? Well, it typically involves one or more of the following:
August 4th, 2022
Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.
July 28th, 2022
“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.
July 21st, 2022
I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.
July 7th, 2022
No two IDIs are the same, but there is one constant truth. You have to be ready for anything. And I do mean anything!
June 30th, 2022
The best market researchers speak four languages: 1) Business, 2) Consumer, 3) Marketing Scientist, and 4) Story. We translate constantly, and often speak two or more languages at the same time.
June 16th, 2022
The custom-made Brooks Brothers suits that were big enough to swim in? The Allen Edmonds wingtips that swallowed my feet? An entire wardrobe that I hid behind for years? GONE!! All of it. Every...
June 9th, 2022
There are no two ways around it – securing sensitive data is a beast of a legal requirement for anyone conducting market research.
June 2nd, 2022
If you know me, then you know I will always say ‘yes’ to coffee (and the answer to ‘cream or sugar’ is always ‘never’!). But caffeine intake habits aside, ‘coffee’ is synonymous with talking.
Call us: 504.208.4300