Finding the “Why”
People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.
Q&A With New Qualitative Research Director
Meet Lisa Harrison, The Olinger Group’s new Qualitative Research Director.
Celebrate, Rest, Repeat
Monday mornings are always tough, but at 8 a.m. on Monday, Sept. 12, we had to be wide awake, fully caffeinated, and 100% on top of our game. It was ISO 27K audit day.
Defining the Luxury Traveler
I love it when a research study reveals something unexpected, and our U.S. Luxury Travelers Study 2022 did just that!
In Their Own Words
If a picture is worth a thousand words, then a video is worth a million. It combines images and words with emotion and vulnerability to tell a powerful story that resonates with its audience. Want...
In-person Qualitative “Rules” Have Changed
It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.
I Fell Into A Great Career
Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.
A Recipe for Success
“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.
Play Hard, Score Big
I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.
Being an Authentic Person and a Human Computer
No two IDIs are the same, but there is one constant truth. You have to be ready for anything. And I do mean anything!