Coolest. Job. Ever.
The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?
Welcome to The Olinger Group Blog.
October 13th, 2022
The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?
October 6th, 2022
People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.
September 29th, 2022
Meet Lisa Harrison, The Olinger Group’s new Qualitative Research Director.
September 22nd, 2022
Monday mornings are always tough, but at 8 a.m. on Monday, Sept. 12, we had to be wide awake, fully caffeinated, and 100% on top of our game. It was ISO 27K audit day.
September 15th, 2022
I love it when a research study reveals something unexpected, and our U.S. Luxury Travelers Study 2022 did just that!
September 1st, 2022
If a picture is worth a thousand words, then a video is worth a million. It combines images and words with emotion and vulnerability to tell a powerful story that resonates with its audience. Want...
August 25th, 2022
It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.
August 4th, 2022
Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.
July 28th, 2022
“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.
July 21st, 2022
I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.
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