Would you ignore 96% of respondents and base a major strategic move on a single open-ended comment from one person?

Market research isn’t just getting answers. In fact, it’s 50% asking the right questions. At The Olinger Group, we can help you ask the right questions, but I’m going to quote a little Jerry McGuire...

One thing I’m realizing as we come out of this pandemic is how much our social networks matter. I’m not talking about social networks like Facebook, Instagram, Twitter and LinkedIn. I mean our...

While the jury is still out as to whether COVID is on its way out, luxury retail brands are over it already. They want to know if the world is finally ready to get out of their sweatpants. And, if...

Which 5-star hotel amenity is most important to you? Do you splurge on martinis at the hotel bar or spend big on one-of-a-kind experiences when you travel? Which brands of in-room amenities have...

Crossing Over into Wonderland: Mystery Shopping Newark’s Polaris Lounge This past holiday season, my husband and I decided to booster up, N95 up, and join the throngs of COVID-weary Americans who...

For the past 28 years, The Olinger Group has been a generalist firm, providing insights that have helped some of the largest and most prestigious brands in the world climb to the top of their...