Behold – the Power of Qual
Would you ignore 96% of respondents and base a major strategic move on a single open-ended comment from one person?
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April 21st, 2022
Would you ignore 96% of respondents and base a major strategic move on a single open-ended comment from one person?
April 14th, 2022
Market research isn’t just getting answers. In fact, it’s 50% asking the right questions. At The Olinger Group, we can help you ask the right questions, but I’m going to quote a little Jerry McGuire...
April 7th, 2022
One thing I’m realizing as we come out of this pandemic is how much our social networks matter. I’m not talking about social networks like Facebook, Instagram, Twitter and LinkedIn. I mean our...
March 31st, 2022
While the jury is still out as to whether COVID is on its way out, luxury retail brands are over it already. They want to know if the world is finally ready to get out of their sweatpants. And, if...
March 24th, 2022
Which 5-star hotel amenity is most important to you? Do you splurge on martinis at the hotel bar or spend big on one-of-a-kind experiences when you travel? Which brands of in-room amenities have...
March 17th, 2022
Crossing Over into Wonderland: Mystery Shopping Newark’s Polaris Lounge This past holiday season, my husband and I decided to booster up, N95 up, and join the throngs of COVID-weary Americans who...
March 10th, 2022
For the past 28 years, The Olinger Group has been a generalist firm, providing insights that have helped some of the largest and most prestigious brands in the world climb to the top of their...
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