The Olinger Group Blog

Welcome to The Olinger Group Blog.

1901, 2023
Live Authentically; Live Well

Live Authentically; Live Well

January 19th, 2023

Coming out of COVID, many people did a self-reflection and took the opportunity to change some core elements of their lives. Here at The Olinger Group (TOG), we did the same thing.

1201, 2023
Learning the Ropes: Social Media’s Role in Luxury Travel

Learning the Ropes: Social Media’s Role in Luxury Travel

January 12th, 2023

What do first-generation college students and luxury travelers have in common? More than you might think.

2212, 2022
Jazzin' It Up!

Jazzin' It Up!

December 22nd, 2022

The Olinger Group (TOG) executives Jude Olinger and Chanttel Allen riffed off each other in a fast-paced conversation about how the company’s change in direction in 2022 impacts everyone it touches.

812, 2022
Always Pick The Maserati!

Always Pick The Maserati!

December 8th, 2022

My family had just landed at Malpensa airport in Milan, Italy, and I needed to rent a car for the week. My options were: a) rent the kind of car I could get in Cleveland, or b) spend $200 more and...

112, 2022
Luxury Travel: Less About Income, More About Mindset

Luxury Travel: Less About Income, More About Mindset

December 1st, 2022

If they look like a luxury traveler, act like a luxury traveler, and spend money like a luxury traveler, then why not target them?

1711, 2022
Q & A With New Director of Sales

Q & A With New Director of Sales

November 17th, 2022

Meet Michael Vasquez, The Olinger Group’s new Director of Sales.

1011, 2022
New Shoes. New Me.

New Shoes. New Me.

November 10th, 2022

I recently walked a mile in our clients’ shoes, and it was very enlightening.

2010, 2022
Feed Your Soul

Feed Your Soul

October 20th, 2022

Whether I am snorkeling in crystal clear Caribbean waters, seeing the sights in New York City, or backpacking 210 miles from Yosemite National Park to Mt. Whitney, vacations keep me sane and...

1310, 2022
Coolest. Job. Ever.

Coolest. Job. Ever.

October 13th, 2022

The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?

610, 2022
Finding the “Why”

Finding the “Why”

October 6th, 2022

People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.

Research. Rethink. Regroup.
With The Olinger Group