Live Authentically; Live Well
Coming out of COVID, many people did a self-reflection and took the opportunity to change some core elements of their lives. Here at The Olinger Group (TOG), we did the same thing.
Welcome to The Olinger Group Blog.
January 19th, 2023
Coming out of COVID, many people did a self-reflection and took the opportunity to change some core elements of their lives. Here at The Olinger Group (TOG), we did the same thing.
January 12th, 2023
What do first-generation college students and luxury travelers have in common? More than you might think.
December 22nd, 2022
The Olinger Group (TOG) executives Jude Olinger and Chanttel Allen riffed off each other in a fast-paced conversation about how the company’s change in direction in 2022 impacts everyone it touches.
December 8th, 2022
My family had just landed at Malpensa airport in Milan, Italy, and I needed to rent a car for the week. My options were: a) rent the kind of car I could get in Cleveland, or b) spend $200 more and...
December 1st, 2022
If they look like a luxury traveler, act like a luxury traveler, and spend money like a luxury traveler, then why not target them?
November 17th, 2022
Meet Michael Vasquez, The Olinger Group’s new Director of Sales.
November 10th, 2022
I recently walked a mile in our clients’ shoes, and it was very enlightening.
October 20th, 2022
Whether I am snorkeling in crystal clear Caribbean waters, seeing the sights in New York City, or backpacking 210 miles from Yosemite National Park to Mt. Whitney, vacations keep me sane and...
October 13th, 2022
The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?
October 6th, 2022
People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.
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