Coming out of COVID, many people did a self-reflection and took the opportunity to change some core elements of their lives. Here at The Olinger Group (TOG), we did the same thing.

What do first-generation college students and luxury travelers have in common? More than you might think.

The Olinger Group (TOG) executives Jude Olinger and Chanttel Allen riffed off each other in a fast-paced conversation about how the company’s change in direction in 2022 impacts everyone it touches.

My family had just landed at Malpensa airport in Milan, Italy, and I needed to rent a car for the week. My options were: a) rent the kind of car I could get in Cleveland, or b) spend $200 more and...

If they look like a luxury traveler, act like a luxury traveler, and spend money like a luxury traveler, then why not target them?

Meet Michael Vasquez, The Olinger Group’s new Director of Sales.

I recently walked a mile in our clients’ shoes, and it was very enlightening.

Whether I am snorkeling in crystal clear Caribbean waters, seeing the sights in New York City, or backpacking 210 miles from Yosemite National Park to Mt. Whitney, vacations keep me sane and...

The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?

People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.