The Olinger Group Blog

Welcome to The Olinger Group Blog.

2605, 2022
Breaking Bread

Breaking Bread

May 26th, 2022

One of the best parts of New Orleans culture has become my favorite, never-fail, go-to market research tool.

1905, 2022
We’re Doing Something Right

We’re Doing Something Right

May 19th, 2022

In the six months since I joined The Olinger Group, I have noticed clients treating us as partners in ways that I have not seen very often in my decades-long career. They respect our experience,...

1205, 2022
Qual’s Kryptonite

Qual’s Kryptonite

May 12th, 2022

‘Wow, you captured some great information in this qualitative study. Can you quantify that for us?’

505, 2022
Replace Pitches with Conversations

Replace Pitches with Conversations

May 5th, 2022

We met at a market research conference in Las Vegas and talked about football (Go Saints!). We stayed in touch, connecting occasionally to chat about sports, life, and work. About five years after we...

2804, 2022
Finding our North Star: Holding onto humanity in research

Finding our North Star: Holding onto humanity in research

April 28th, 2022

His cancer was so advanced that speaking more than one or two words at a time was difficult. But he persisted, determined to share his journey within the hour allotted for the in-depth interview...

2104, 2022
Behold – the Power of Qual

Behold – the Power of Qual

April 21st, 2022

Would you ignore 96% of respondents and base a major strategic move on a single open-ended comment from one person?

1404, 2022
Five Questions to Ask Before You Do Market Research

Five Questions to Ask Before You Do Market Research

April 14th, 2022

Market research isn’t just getting answers. In fact, it’s 50% asking the right questions. At The Olinger Group, we can help you ask the right questions, but I’m going to quote a little Jerry McGuire...

704, 2022
Nurturing Your Networks

Nurturing Your Networks

April 7th, 2022

One thing I’m realizing as we come out of this pandemic is how much our social networks matter. I’m not talking about social networks like Facebook, Instagram, Twitter and LinkedIn. I mean our...

3103, 2022
Recruiting for In-Person Research in a Sort-of-Post COVID World

Recruiting for In-Person Research in a Sort-of-Post COVID World

March 31st, 2022

While the jury is still out as to whether COVID is on its way out, luxury retail brands are over it already. They want to know if the world is finally ready to get out of their sweatpants. And, if...

2403, 2022
Calling Martini Drinkers & Luxury Thinkers

Calling Martini Drinkers & Luxury Thinkers

March 24th, 2022

Which 5-star hotel amenity is most important to you? Do you splurge on martinis at the hotel bar or spend big on one-of-a-kind experiences when you travel? Which brands of in-room amenities have...

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