One of the best parts of New Orleans culture has become my favorite, never-fail, go-to market research tool.

In the six months since I joined The Olinger Group, I have noticed clients treating us as partners in ways that I have not seen very often in my decades-long career. They respect our experience,...

‘Wow, you captured some great information in this qualitative study. Can you quantify that for us?’

We met at a market research conference in Las Vegas and talked about football (Go Saints!). We stayed in touch, connecting occasionally to chat about sports, life, and work. About five years after we...

His cancer was so advanced that speaking more than one or two words at a time was difficult. But he persisted, determined to share his journey within the hour allotted for the in-depth interview...

Would you ignore 96% of respondents and base a major strategic move on a single open-ended comment from one person?

Market research isn’t just getting answers. In fact, it’s 50% asking the right questions. At The Olinger Group, we can help you ask the right questions, but I’m going to quote a little Jerry McGuire...

One thing I’m realizing as we come out of this pandemic is how much our social networks matter. I’m not talking about social networks like Facebook, Instagram, Twitter and LinkedIn. I mean our...

While the jury is still out as to whether COVID is on its way out, luxury retail brands are over it already. They want to know if the world is finally ready to get out of their sweatpants. And, if...

Which 5-star hotel amenity is most important to you? Do you splurge on martinis at the hotel bar or spend big on one-of-a-kind experiences when you travel? Which brands of in-room amenities have...