The Olinger Group Blog

Welcome to The Olinger Group Blog.

2909, 2022
Q&A With New Qualitative Research Director

Q&A With New Qualitative Research Director

September 29th, 2022

Meet Lisa Harrison, The Olinger Group’s new Qualitative Research Director.

2209, 2022
Celebrate, Rest, Repeat

Celebrate, Rest, Repeat

September 22nd, 2022

Monday mornings are always tough, but at 8 a.m. on Monday, Sept. 12, we had to be wide awake, fully caffeinated, and 100% on top of our game. It was ISO 27K audit day.

1509, 2022
Defining the Luxury Traveler

Defining the Luxury Traveler

September 15th, 2022

I love it when a research study reveals something unexpected, and our U.S. Luxury Travelers Study 2022 did just that!

109, 2022
In Their Own Words

In Their Own Words

September 1st, 2022

If a picture is worth a thousand words, then a video is worth a million. It combines images and words with emotion and vulnerability to tell a powerful story that resonates with its audience. Want...

2508, 2022
In-person Qualitative “Rules” Have Changed

In-person Qualitative “Rules” Have Changed

August 25th, 2022

It has been really nice to get back out in the public and see and hear things firsthand from our research respondents. Really nice, but oh so different.

1808, 2022
Tearing Into Meaty Projects

Tearing Into Meaty Projects

August 18th, 2022

Just the thought of tearing into a thick, meaty research project is enough to make me salivate. What do I mean by a meaty project? Well, it typically involves one or more of the following:

408, 2022
I Fell Into A Great Career

I Fell Into A Great Career

August 4th, 2022

Ten years ago this week, I was hired into an industry I knew nothing about and started a career that changed my life.

2807, 2022
A Recipe for Success

A Recipe for Success

July 28th, 2022

“Are you making chicken for dinner?” My husband’s question sounded straight forward and benign, but I knew what he was really asking.

2107, 2022
Play Hard, Score Big

Play Hard, Score Big

July 21st, 2022

I love playing offense, both on the soccer field and in sales. But as much as I enjoy making the big plays, I know it would be game over without my team.

707, 2022
Being an Authentic Person and a Human Computer

Being an Authentic Person and a Human Computer

July 7th, 2022

No two IDIs are the same, but there is one constant truth. You have to be ready for anything. And I do mean anything!

Research. Rethink. Regroup.
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