Returning The Favor
The custom-made Brooks Brothers suits that were big enough to swim in? The Allen Edmonds wingtips that swallowed my feet? An entire wardrobe that I hid behind for years? GONE!! All of it. Every...
Managing The Legal Beast
There are no two ways around it – securing sensitive data is a beast of a legal requirement for anyone conducting market research.
Let’s Get Coffee …
If you know me, then you know I will always say ‘yes’ to coffee (and the answer to ‘cream or sugar’ is always ‘never’!). But caffeine intake habits aside, ‘coffee’ is synonymous with talking.
Breaking Bread
One of the best parts of New Orleans culture has become my favorite, never-fail, go-to market research tool.
Qual’s Kryptonite
‘Wow, you captured some great information in this qualitative study. Can you quantify that for us?’
Replace Pitches with Conversations
We met at a market research conference in Las Vegas and talked about football (Go Saints!). We stayed in touch, connecting occasionally to chat about sports, life, and work. About five years after we...
Finding our North Star: Holding onto humanity in research
His cancer was so advanced that speaking more than one or two words at a time was difficult. But he persisted, determined to share his journey within the hour allotted for the in-depth interview...
Behold – the Power of Qual
Would you ignore 96% of respondents and base a major strategic move on a single open-ended comment from one person?
Five Questions to Ask Before You Do Market Research
Market research isn’t just getting answers. In fact, it’s 50% asking the right questions. At The Olinger Group, we can help you ask the right questions, but I’m going to quote a little Jerry McGuire...
Nurturing Your Networks
One thing I’m realizing as we come out of this pandemic is how much our social networks matter. I’m not talking about social networks like Facebook, Instagram, Twitter and LinkedIn. I mean our...