No two IDIs are the same, but there is one constant truth. You have to be ready for anything. And I do mean anything!

The custom-made Brooks Brothers suits that were big enough to swim in? The Allen Edmonds wingtips that swallowed my feet? An entire wardrobe that I hid behind for years? GONE!! All of it. Every...

There are no two ways around it – securing sensitive data is a beast of a legal requirement for anyone conducting market research.

If you know me, then you know I will always say ‘yes’ to coffee (and the answer to ‘cream or sugar’ is always ‘never’!). But caffeine intake habits aside, ‘coffee’ is synonymous with talking.

One of the best parts of New Orleans culture has become my favorite, never-fail, go-to market research tool.

‘Wow, you captured some great information in this qualitative study. Can you quantify that for us?’

We met at a market research conference in Las Vegas and talked about football (Go Saints!). We stayed in touch, connecting occasionally to chat about sports, life, and work. About five years after we...

His cancer was so advanced that speaking more than one or two words at a time was difficult. But he persisted, determined to share his journey within the hour allotted for the in-depth interview...

Would you ignore 96% of respondents and base a major strategic move on a single open-ended comment from one person?

Market research isn’t just getting answers. In fact, it’s 50% asking the right questions. At The Olinger Group, we can help you ask the right questions, but I’m going to quote a little Jerry McGuire...