The Olinger Group Blog

Welcome to The Olinger Group Blog.

Priorities are Independent of Cost

Priorities are Independent of Cost

A plane ticket has a price tag. Dining at the pub in Northern Ireland that your great-grandfather founded when your grandma was a wee little thing doesn’t.

Owning our Superpowers

Owning our Superpowers

It’s a new year, and we have a new CEO. Importantly, though – and I can’t stress this enough – The Olinger Group is the same as we were this time last year. Only better. Much, much better.

New Today; Expected Tomorrow

New Today; Expected Tomorrow

As the new CEO of The Olinger Group, it is my honor to embrace a legacy, provide a seamless transition for our clients, and move the business and industry forward.

Here We Grow!

Here We Grow!

Have you heard the news? I’m stepping down as CEO of The Olinger Group to be a Business Growth Coach. I am following my passion for helping entrepreneurs and business owners grow their companies.

Attract Your Tribe

Attract Your Tribe

Consumers are actively searching for and supporting their tribe. Brands that create and grow authentic tribes that help people live as close to their aspirational selves as possible are winning.

Elevating Data Security: The Olinger Group & ISO 27K

Elevating Data Security: The Olinger Group & ISO 27K

The IT security climate has changed dramatically, and our decision in 2017 to become ISO 27001 certified is paying off! Our proactive efforts have put us in an enviable, strategic position.

Ditch The “VS”

Ditch The “VS”

Scientific data vs. human behavior. Objective vs. subjective responses. Let’s ditch the “vs,” shall we? These two things don’t compete. Instead, they support and enhance each other.

Face-to-Face Again!

Face-to-Face Again!

I recently moderated my first in-person focus group in nearly three years, and it was every bit as wonderful as I remember! I love the energy and interaction of talking to people face to face.

Is There A (DBA) Doctor In The House?

Is There A (DBA) Doctor In The House?

There is a new doctor in the house. Jim Harper, our Quantitative Research Director, recently received his Doctor of Business Administration in Marketing.

3 Quirks Conferences and 1 Key Takeaway

3 Quirks Conferences and 1 Key Takeaway

One thing was abundantly clear at the three U.S. Quirks market research conferences this year – Winning brands are embracing the Live Well™ mindset, even if they don’t know the term. Yet.

Research. Rethink. Regroup.
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