The Olinger Group Blog

Welcome to The Olinger Group Blog.

1805, 2023
Path to Authenticity

Path to Authenticity

May 18th, 2023

Back in the day, all the cool and impressive people rocked polo shirts with a small crocodile logo. Now they wear whatever they want because they are rocking authenticity.

2704, 2023
What a Great Ride!

What a Great Ride!

April 27th, 2023

When brands authentically meet consumers where they are in their Live Well™ space, demographic differences become irrelevant, and huge business opportunities open up.

2004, 2023
Walk Like Gucci

Walk Like Gucci

April 20th, 2023

I walked like Gucci, learned how to reduce analysis time by 80%, and was interviewed as an industry expert at the Qualitative Research Consultants Association Conference last month. It was great!

604, 2023
Finding The Sweet Spot

Finding The Sweet Spot

April 6th, 2023

Here is the hard truth: Consumers are never going to approach a brand and say, “You help me live well.” But they will absolutely quiet quit a brand that doesn’t do just that.

3003, 2023
Guilty Until Proven Human

Guilty Until Proven Human

March 30th, 2023

Bots are a nuisance that corrupt data and skew market research results. They are increasingly sophisticated and sneaky, so we have become increasingly vigilant.

903, 2023
'Life On My Terms'

'Life On My Terms'

March 9th, 2023

My key takeaway from the Quirks LA conference last month is that brands really want to understand their customers better, and our Living Well lens is uniquely qualified to help them do that.

203, 2023

"OMG, Don’t You Just Love This Stuff!"

March 2nd, 2023

That time when a bottle of dish soap was more valuable than a designer coat.

1602, 2023
Keep Track Of The Human

Keep Track Of The Human

February 16th, 2023

It’s a WIIFM conundrum. The Olinger Group (TOG) runs all market research insights through a Living Well lens. Why does that matter? What’s in it for me? And what’s in it for you and your customers?

202, 2023
Living Well Has A Whole New Playbook

Living Well Has A Whole New Playbook

February 2nd, 2023

Today’s consumers are forcing brands to come to them by supporting their lifestyles and goals. That is a hard transition for many brands.

2601, 2023
Moderator / Plate Spinner – It’s The Same Thing

Moderator / Plate Spinner – It’s The Same Thing

January 26th, 2023

Sometimes friends say: ‘Oh, I could be a moderator like you. I love to ask questions.’ I always smile because I get it; this job is fun! But there is definitely more to it than meets the eye.

Research. Rethink. Regroup.
With The Olinger Group