The Olinger Group Blog

Welcome to The Olinger Group Blog.

510, 2023
Elevating Data Security: The Olinger Group & ISO 27K

Elevating Data Security: The Olinger Group & ISO 27K

October 5th, 2023

The IT security climate has changed dramatically, and our decision in 2017 to become ISO 27001 certified is paying off! Our proactive efforts have put us in an enviable, strategic position.

2809, 2023
Struggle of the Juggle

Struggle of the Juggle

September 28th, 2023

Want to know a secret? It’s one that all mothers everywhere know and feel at a cellular level, but they can’t say it out loud because it might make them sound like a bad mother.

1409, 2023
Ditch The “VS”

Ditch The “VS”

September 14th, 2023

Scientific data vs. human behavior. Objective vs. subjective responses. Let’s ditch the “vs,” shall we? These two things don’t compete. Instead, they support and enhance each other.

709, 2023
Grabbing Summer Vibes

Grabbing Summer Vibes

September 7th, 2023

A Live Well™ summer combines the best of what you love, what you value, and what you want most out of life. It’s a trifecta for the participants and a golden opportunity for brands.

3108, 2023
Face-to-Face Again!

Face-to-Face Again!

August 31st, 2023

I recently moderated my first in-person focus group in nearly three years, and it was every bit as wonderful as I remember! I love the energy and interaction of talking to people face to face.

1708, 2023
Best of Both Worlds

Best of Both Worlds

August 17th, 2023

I won’t say the transition from Project Manager to Client Solutions was easy, but it was a natural progression for me. And it really benefits our clients.

1008, 2023
Is There A (DBA) Doctor In The House?

Is There A (DBA) Doctor In The House?

August 10th, 2023

There is a new doctor in the house. Jim Harper, our Quantitative Research Director, recently received his Doctor of Business Administration in Marketing.

308, 2023
3 Quirks Conferences and 1 Key Takeaway

3 Quirks Conferences and 1 Key Takeaway

August 3rd, 2023

One thing was abundantly clear at the three U.S. Quirks market research conferences this year – Winning brands are embracing the Live Well™ mindset, even if they don’t know the term. Yet.

2707, 2023
A Q&A With New VP Of Client Solutions

A Q&A With New VP Of Client Solutions

July 27th, 2023

Meet Stu Cohen, The Olinger Group’s new Vice President of Client Solutions.

607, 2023
Nothin’ But Net (Gain)!

Nothin’ But Net (Gain)!

July 6th, 2023

AI (Artificial Intelligence) is like the new walk-on player who slam dunks alley-oops and makes the whole crowd go wild. Everyone loves him, but he is not the most important player on the team.

Research. Rethink. Regroup.
With The Olinger Group