Path to Authenticity
Back in the day, all the cool and impressive people rocked polo shirts with a small crocodile logo. Now they wear whatever they want because they are rocking authenticity.
Welcome to The Olinger Group Blog.
May 18th, 2023
Back in the day, all the cool and impressive people rocked polo shirts with a small crocodile logo. Now they wear whatever they want because they are rocking authenticity.
April 27th, 2023
When brands authentically meet consumers where they are in their Live Well™ space, demographic differences become irrelevant, and huge business opportunities open up.
April 20th, 2023
I walked like Gucci, learned how to reduce analysis time by 80%, and was interviewed as an industry expert at the Qualitative Research Consultants Association Conference last month. It was great!
April 6th, 2023
Here is the hard truth: Consumers are never going to approach a brand and say, “You help me live well.” But they will absolutely quiet quit a brand that doesn’t do just that.
March 30th, 2023
Bots are a nuisance that corrupt data and skew market research results. They are increasingly sophisticated and sneaky, so we have become increasingly vigilant.
March 9th, 2023
My key takeaway from the Quirks LA conference last month is that brands really want to understand their customers better, and our Living Well lens is uniquely qualified to help them do that.
March 2nd, 2023
That time when a bottle of dish soap was more valuable than a designer coat.
February 16th, 2023
It’s a WIIFM conundrum. The Olinger Group (TOG) runs all market research insights through a Living Well lens. Why does that matter? What’s in it for me? And what’s in it for you and your customers?
February 2nd, 2023
Today’s consumers are forcing brands to come to them by supporting their lifestyles and goals. That is a hard transition for many brands.
January 26th, 2023
Sometimes friends say: ‘Oh, I could be a moderator like you. I love to ask questions.’ I always smile because I get it; this job is fun! But there is definitely more to it than meets the eye.
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