If they look like a luxury traveler, act like a luxury traveler, and spend money like a luxury traveler, then why not target them?

Meet Michael Vasquez, The Olinger Group’s new Director of Sales.

I recently walked a mile in our clients’ shoes, and it was very enlightening.

Whether I am snorkeling in crystal clear Caribbean waters, seeing the sights in New York City, or backpacking 210 miles from Yosemite National Park to Mt. Whitney, vacations keep me sane and...

The question of the week and, to be honest, of my entire market research career is: What the heck do you do for a living?

People do a lot of interesting things, and they make a lot of really interesting choices and decisions that may not seem rational. I have always wanted to know why.

Meet Lisa Harrison, The Olinger Group’s new Qualitative Research Director.

Monday mornings are always tough, but at 8 a.m. on Monday, Sept. 12, we had to be wide awake, fully caffeinated, and 100% on top of our game. It was ISO 27K audit day.

I love it when a research study reveals something unexpected, and our U.S. Luxury Travelers Study 2022 did just that!

If a picture is worth a thousand words, then a video is worth a million. It combines images and words with emotion and vulnerability to tell a powerful story that resonates with its audience. Want...