The Olinger Group Blog

Welcome to The Olinger Group Blog.

Elevating Data Security: The Olinger Group & ISO 27K

Elevating Data Security: The Olinger Group & ISO 27K

The IT security climate has changed dramatically, and our decision in 2017 to become ISO 27001 certified is paying off! Our proactive efforts have put us in an enviable, strategic position.

Struggle of the Juggle

Struggle of the Juggle

Want to know a secret? It’s one that all mothers everywhere know and feel at a cellular level, but they can’t say it out loud because it might make them sound like a bad mother.

Ditch The “VS”

Ditch The “VS”

Scientific data vs. human behavior. Objective vs. subjective responses. Let’s ditch the “vs,” shall we? These two things don’t compete. Instead, they support and enhance each other.

Grabbing Summer Vibes

Grabbing Summer Vibes

A Live Well™ summer combines the best of what you love, what you value, and what you want most out of life. It’s a trifecta for the participants and a golden opportunity for brands.

Face-to-Face Again!

Face-to-Face Again!

I recently moderated my first in-person focus group in nearly three years, and it was every bit as wonderful as I remember! I love the energy and interaction of talking to people face to face.

Is There A (DBA) Doctor In The House?

Is There A (DBA) Doctor In The House?

There is a new doctor in the house. Jim Harper, our Quantitative Research Director, recently received his Doctor of Business Administration in Marketing.

3 Quirks Conferences and 1 Key Takeaway

3 Quirks Conferences and 1 Key Takeaway

One thing was abundantly clear at the three U.S. Quirks market research conferences this year – Winning brands are embracing the Live Well™ mindset, even if they don’t know the term. Yet.

A Q&A With New VP Of Client Solutions

A Q&A With New VP Of Client Solutions

Meet Stu Cohen, The Olinger Group’s new Vice President of Client Solutions.

Nothin’ But Net (Gain)!

Nothin’ But Net (Gain)!

AI (Artificial Intelligence) is like the new walk-on player who slam dunks alley-oops and makes the whole crowd go wild. Everyone loves him, but he is not the most important player on the team.

Ethnos with Pet Owners

Ethnos with Pet Owners

One pet was deathly afraid of my hair, so I had to pull it back in a ponytail. Another wanted to eat it, and he gave me a friendly chomping. Ethnography studies are always fun and unpredictable.

Research. Rethink. Regroup.
With The Olinger Group